Monetization Secrets

How Successful Businesses Leverage
Tectonic Shifts to Transform Profits

By Nathan Gwilliam

Monetization Secrets

How Successful Businesses Leverage
Tectonic Shifts to Transform Profits

By Nathan Gwilliam

Monetization Secrets Table of Contents

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Tectonic Shifts


Monetization Spiral

Tectonic Shift 1

Connecting Through Passions

  • Introduction to Passion-Driven Marketing
  • Four Steps to Find Your Ideal Customers Level-10 Passions
  • The Steps of Total Passion Alignment
  • ​How we listen
  • ​Tribes
  • ​Affinity

Tectonic Shift 2

The Recurring Business Model

  • Introduction to the Recurring Business Model
  • Building your foundation on recurring revenue
  • Diversified revenue streams
  • ​Month to month contracts and the power of them
  • All the ways to generate recurring revenue
  • The recurring business model
  • ​Freemium - It’s been the most successful monetization strategy of my career
  • ​Recurring Revenue Models

Tectonic Shift 3

Diversifying with Information Products

  • Books, eBooks, and audiobooks
  • Online Courses
  • Challenges
  • Virtual summit
  • ​Live events, recording, recaps
  • Coaching and Consulting - Group and one-on-one
  • Membership sites
  • ​Access
  • ​Newsletters
  • ​Mobile apps

Tectonic Shift 4

Building Skyscrapers on Land we Own (or My Platform Strategy)

  • Introduction to Platform Strategy
  • Build Owned Land
  • Platform Strategy
  • ​Digital Marketing
  • ​Lead magnets
  • ​Nurturing Relationships
  • ​Become an Influencer

Tectonic Shift 5

Optimizing through Funnels

  • Introduction to Funnels
  • ​Advertising funnels (Retargeted Advertising)
  • ​Site funnels
  • ​Follow up funnels
  • ​Relentless testing and optimizing conversions
  • ​Assessment funnels
  • ​Lifetime value
  • ​How to get an Unlimited Advertising Budget
  • ​Upsells, addons, and order bumps

Tectonic Shift 6

Bridging the Credibility Gap

  • Introduction to Credibility Marketing
  • ​Be Credible
  • ​Been there, Done that
  • ​Reviews
  • ​Influencer Marketing
  • ​Website Credibility
  • ​Word of Mouth
  • ​Events
  • ​Credibility Advertising
  • ​Associating with Credible Sources
  • ​Online Reputation Management
  • ​Social Proof/Bandwagon
  • ​The best ways to thoroughly destroy your Credibility
  • ​Restoring Trust Once You’ve Lost It

Tectonic Shift 7

Engaging through Video

  • How to create an effective video
  • ​Promo Video
  • ​Webinar
  • ​Youtube Effect
  • ​Live Streaming
  • ​Video conferencing
  • ​Testimonials/Success Stories
  • ​Storytelling
  • ​Video Advertising
Monetization Secrets
Do you want to be master digital monetizer?
CUSTOM JAVASCRIPT / HTML
Do you want to be master digital monetizer?
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML